Description
Our vintage bracelet collection
Chanel Logo Chain Bracelet
Coco Chanel “luxury must be comfortable”
Coco Chanel was born with the name of Gabrielle Bonheur Chanel, (born August 19, 1883, Saumur, France—died January 10, 1971, Paris). Born into poverty in the French countryside; her mother died, and her father abandoned her to an orphanage. After a brief stint as a shopgirl, Chanel worked for a few years as a café singer. She later became associated with a few wealthy men and in 1913, with financial assistance from one of them, Arthur (“Boy”) Capel, opened a tiny millinery shop in Deauville, France, where she also sold simple sportswear, such as jersey sweaters. Within five years her original use of jersey fabric to create a “poor girl” look had attracted the attention of influential wealthy women seeking relief from the prevalent corseted styles. Faithful to her maxim that “luxury must be comfortable, otherwise it is not luxury,” Chanel’s designs stressed simplicity and comfort and revolutionized the fashion industry. By the late 1920s the Chanel industries were reportedly worth millions and employed more than 2,000 people, not only in her couture house but also in a perfume laboratory, a textile mill, and a jewelry workshop. Coco Chanel began working as a seamstress in her teens, and she opened a small millinery shop in paris about a decade later, in 1910. In 1912 she established a boutique in Deauville, france. Her practical, elegant designs attracted influential women, and Chanel was soon running her own thriving jewellery and couture business. How to care for your fabulous Chanel vintage diamanté earrings. Firstly remember jewellery can easily be chipped and scratched, so store pieces wrapped in cloth or tissue paper. These earrings can be cleaned in warm soapy water with a soft toothbrush, and then washed under warm running water. The gold metal parts can then be rubbed with a gold cleaning cloth.